does web 2.0 really have commercial value in the enterprise?

During my weekly blog readings I have come across a post by JP Rangaswami that brings up an important point that things like social networking, micro-blogging and other new web2.0 applications will soon be so integrated into our lives they will be hard to imagine living without.  Enterprise 2.0 tools will become the new telephones and electricity for business.  It has been the same for all of history.  Let me take you back to some classic things that have been said by powerful and important people in the last hundred years.

“Airplanes are interesting toys but of no military value.” –Marechal Ferdinand Foch
“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” –David Sarnoff’s associates in response to his urgings for investment in the radio in the 1920s.

“Who the hell wants to hear actors talk?” –-H.M. “Harry” Warner, Warner Brothers, 1927.

“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” –Western Union internal memo, 1876.

“But what … is it good for?” –Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip.

It will be no different with web2.0 and the emergence of Enterprise 2.0 applications.  As Web2.0 technologies begin to spread beyond the core early adopters we should see a huge increase in the implementation of these technologies both for the general consumer and also in the enterprise.  Companies providing products and services that assist the migration of mainstream users  to web 2.0 tools and make easy their adoptions in these areas will see handsome profits from these technologies.


2 Responses to “does web 2.0 really have commercial value in the enterprise?”

  1. August 10, 2010 at 9:15 pm

    Great insight, but do you really believe that these tools can be compared to the examples you put. They do hold certain value but I’m still unsure if they will become so mandatory or if its a good thing overall to be so reliant on social networking tools.

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